Green Eyed World
Katie V Singer-Songwriter
Sprite brought together top talent to produce a unique social-interactive music show for the Youtube generation.
Stafford Green
Head of Digital Marketing (Europe) for The Coca Cola Company, spearheaded the groundbreaking Green Eyed World. A digital guru, he leads the pan-European strategy for all Coca-Cola brands as well as selected global initiatives. Besides bringing the best ideas to light, Stafford brings out the best in people.
Tony E. Valenzuela
Director, is on a roll. Prior to directing Green Eyed World, his work on “2009 A True Story,” earned a Streamy nomination (Best Dramatic Series), millions of views and a nod from Wes Craven. When Tony’s not directing award-winning work, music is his first and biggest love.
Denzyl Feigelson
Founder and CEO of AWAL (Artists Without A Label), is a 30-year vet of the music industry. An eye for talent, he first spotted Katie Vogel, now star of the Green Eyed World. In addition to consulting for Coca-Cola, Denzyl has worked with iTunes since its inception.
Benjamin Faes
Head of YouTube & Display EMEA, helped the Green Eyed World team achieve the unprecedented – the first Facebook Connect Integration with YouTube. A privately licensed pilot and blackbelt in Judo, Benjamin leads his European teams to innovate with precision and without fear.
A truly cross-platform campaign
Green Eyed World allows audiences to follow and interact with Katie V, a 23-year old singer from London as she follows her dream. By joining her journey on Youtube, the audience can influence her choices through commenting and voting directly on the GREEN EYED WORLD videos using their own Facebook profile.
By the Numbers
370 million+ premium impressions on target
2.5 million+ views and counting on YouTube branded channel
3 million+ additional video views embedded in social media platforms
18.5+ million free contacts via press and PR including The Wall Street Journal, Daily Star, Bild, The Sun... and many more.
The Music
Katie V's First Album Released through iTunes on Dec. 1
Green Eyed World - Katie V
Fight for Love - Katie V
Calling - Katie V